Mastering Marketing & Branding: Emily Aborn on Copywriting, AI, and Authentic Leadership

In this episode of the Limitless Leadership Lounge, we sit down with Emily Aborn, expert copywriter, branding strategist, and host of the Content with Character podcast.

Emily shares her unconventional journey, from studying community health to running a mattress store, and ultimately discovering her passion for marketing and copywriting.

Key Takeaways:

✔ The Power of Storytelling in Branding – How Emily discovered that effective marketing is about authentic conversations, not pushy sales tactics.

✔ Copywriting 101 – What it really is and why businesses need compelling content to convert leads into loyal customers.

✔ Adapting to Change – How AI and generative content tools are shifting the marketing landscape, and why human creativity still reigns supreme.

✔ Lessons for Emerging Leaders – Why career paths are rarely linear and how embracing change can lead to discovering your true passion.

🔗 Connect with Emily Aborn

Visit her website: emilyaborn.com

Listen to her podcast: Content with Character